The term fulfillment stands for
the "process of taking an order and executing it by making it ready for
delivery to its intended customer. It may involve warehouse pickup, packaging,
labeling, etc." However, when it comes to retail fulfillment, there are
certain requirements with respect to product specifications, packaging, palletizing,
labeling and tagging that the retailers want the manufacturers to stick to.
Take for instance, retail packaging which plays a significant role in
attracting customer's attention. Attractive packaging is important especially
in the case of first time buyers. It is the first step to enter the market and
therefore there can be no compromise. Retail Packaging (hardware and software
pack out: retail box, Clamshell Blisters,
blister pack, shrink wrap, etc.)
The retailers also expect the
manufacturers to provide delivery times and files with advanced shipment
notification. And with the retail arena becoming more competitive and volatile,
retailers are not ready to take no for an answer. They want the manufacturers
to comply with the strict rules at any cost. The retailers' insistence on
conformance with the rules has put the manufacturers under tremendous pressure.
With retail fulfillment, manufacturers are expected to deliver the goods at the
right place, at the right time and in the right form. Hence, retail
distribution is an important aspect of retail fulfillment. By partnering with
reliable retail fulfillment solution providers, manufacturers can not only
focus on their core competencies but also meet the needs of the retailers
satisfactorily that too at a lower cost and with more flexibility.
To meet the demands of the retail
industry such as electro-mechanical assembly, routing guide compliance,
retailer-specific packaging, and custom labeling, what manufacturers need is an
effective retail and distribution management. The following are some of the
retail fulfillment solutions provided by a global leader in retail fulfillment
solutions. Thus, depending on third party solution providers help manufacturers
to ensure best-in-class retail fulfillment since most recent products are
shipped that too in the quantities that are ordered – that means no stocking of
products with a limited shelf life. The retailers' insistence on conformance
with the rules has put the manufacturers under tremendous pressure. With retail
fulfillment, manufacturers are expected to deliver the goods at the right
place, at the right time and in the right form.
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