Clear
Boxes should be functional.
It should protect your product against any kind of damage or deterioration. It
should also be able to withstand transport and shipping. It should be
environmentally friendly. It should be easy to open and the product easy to
use. It should be tamper proof. Packaging should have consumer appeal, a
distinctiveness that makes your product stand out against a hundred other
products on the shelf. Packaging, labeling and any additional information
should be designed keeping in mind the profile of your target consumer.
Understand your market and target them specifically. Packaging for a generic
audience can confuse the consumer.
Packaging should help
build your brand image. It’s about communicating your product and building a
relationship with your consumers through your brand image. Packaging should
stand out against your competitor’s products. Labeling on health supplements is
important. Labels on the package should contain Supplement Facts about the
ingredients and their nutritive value and comply with other FDA guidelines
regarding dietary supplements. Additional
information on the package on how the product works could provide the consumer
incentive information that will help the consumer to make an educated decision
over your competitor’s products.
Promotional leaflets
inside the packaging can help consumers to be more aware of the product and how
it beneficially impacts the consumer’s health. This can build credibility and trust.
These leaflets can also be used to introduce other products in your line of
production. Adding one or more health claims on
health products could boost your sales by 20% . This was the conclusion of an
online study conducted by National Starch. Consumer perception was tested for
leading brands of bread, nutrition bars and cereals. Packaging trends are
changing constantly. There are new innovations all the time. Keeping abreast of
packaging and label trends will give your products a competitive edge.
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