Clear Boxes should be functional. It should protect your product against any kind of damage or deterioration. It should also be able to withstand transport and shipping. It should be environmentally friendly. It should be easy to open and the product easy to use. It should be tamper proof. Packaging should have consumer appeal, a distinctiveness that makes your product stand out against a hundred other products on the shelf. Packaging, labeling and any additional information should be designed keeping in mind the profile of your target consumer. Understand your market and target them specifically. Packaging for a generic audience can confuse the consumer.
Packaging should help build your brand image. It’s about communicating your product and building a relationship with your consumers through your brand image. Packaging should stand out against your competitor’s products. Labeling on health supplements is important. Labels on the package should contain Supplement Facts about the ingredients and their nutritive value and comply with other FDA guidelines regarding dietary supplements. Additional information on the package on how the product works could provide the consumer incentive information that will help the consumer to make an educated decision over your competitor’s products.
Promotional leaflets inside the packaging can help consumers to be more aware of the product and how it beneficially impacts the consumer’s health. This can build credibility and trust. These leaflets can also be used to introduce other products in your line of production. Adding one or more health claims on health products could boost your sales by 20% . This was the conclusion of an online study conducted by National Starch. Consumer perception was tested for leading brands of bread, nutrition bars and cereals. Packaging trends are changing constantly. There are new innovations all the time. Keeping abreast of packaging and label trends will give your products a competitive edge.
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